Category Archives: Articles

11 Steps To Becoming A Super-Power Car Buyer

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So you’re in the market to buy a new car – are you? This can be quite a stressful time for many people.

Car expert Donna Kane from Hyundai Motors America says, “Buying a car doesn’t have to be so traumatic. By doing a little homework, the overwhelming process of purchasing a car – and actually getting the one you want at a good price – can become much less stressful.”

You see, the real secret to making the car buying process an easy, stress free and fun event is all in the initial research you do before you ever step foot on a car lot.

Have A Plan When Shopping For A Used Car

Many people believe that when the time comes to buy a car they have to start randomly hitting car dealerships, wandering aimlessly with no plan of attack.

That is NOT a smart strategy.

But you would be surprised at how many people use this exact method. This is probably why so many people feel stress and anxiety when buying a car.

As with anything in life, you are always the most uneasy and stressed-out by the things you are not prepared to do. Most of us feel uneasy about being in situations we are not prepared to handle.

This is precisely why I am giving you this information. I never want you to be stressed and uncomfortable around a car dealership again.

Car buying should be a fun and exciting process. It’s a big decision and one that you can get much pride and joy out of for many years to come.

Buying a car is an experience you can share with your friends, family and neighbors. And it should be a positive experience, not a negative one.

The opportunity that I have here is to educate you about what to look for, how to research and how to prepare yourself with all the decisions and choices you will have to make when buying a car.

After reading this information, you will be a Super-Power Car Buyer.

You’ll learn…

1) How to decide whether a new or used vehicle is right for you;

2) Why most millionaires don’t drive new cars and would never consider leasing;

3) How to get the car you’ve always wanted but didn’t think you could afford;

4) The good, bad, and the ugly truth about used car dealers;

5) How to pick the vehicle that’s right for you;

6) How to pick the best place to purchase your next automobile;

7) What to look for in a car to ensure it’s a quality vehicle and not a disguised hunk-o-junk;

8) Secret insider tips to negotiating the best deal;

9) The rules of automotive credit and how to qualify;

10) How to make your trade in appraise for double what its worth;

11) The simple steps to spotting common car scams faster than a speeding bullet.

So let’s get started, new friend. Over the next few weeks, we’ll walk side by side and I’ll show you everything you need to know.

About Frank Myers Auto Maxx

The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as the #1 Small Business in NC by Business Leader Magazine, one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the “Everybody Rides” program and author of the best selling book “Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer”, available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business “By the Book”. The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit.  For more information on Frank Myers Auto Maxx, please visit their website at: https://www.frankmyersauto.com

CONTACT

Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
SALES PHONE: 336-767-3432
SALES WEBSITE: https://www.FrankMyersAuto.com
SERVICE PHONE: 336-831-0656
SERVICE WEBSITE: https://www.frankmyersauto.com/winston-salem-auto-repair.html

Tracy Myers to Speak at Automotive Marketing Boot Camp

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Are you in the automotive industry and looking for the education needed to keep up with the latest trends in dealership operations and marketing? If so, make plans to attend the much-anticipated Automotive Marketing Boot Camp. It is scheduled on April 16-18, just prior to the 10th Digital Dealer Conference in Orlando Florida.

The Boot Camp provides hands on tactical training for Internet Marketing, traditional marketing, social media, lead management, phone handling, video SEO, reputation management, Google Places optimization, blogging content creation, as well as Automotive SEO.

Just announced to speak at the Boot Camp is Tracy Myers, owner of Frank Myers Auto Maxx, who is commonly referred to as The Nations Premier Automotive Solutions Provider. Best-Selling author and Sales Guru Tom Hopkins added that Myers “has an old marketing soul that’s reminiscent of a P.T. Barnum”. While the legendary Brian Tracy said that he is “a visionary…possibly to be compared to a Walt Disney for a new generation.”

Myers is also a Certified Master Dealer, an NIADA Eagle Award Winner and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. Frank Myers Auto Maxx, his dealership was recently recognized as the number one Small Businesses in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.

He has also been a guest commentator on the FOX Business Network and has also been featured on NBC, ABC, CBS and FOX affiliates across the country.

Tracy’s presentation at The 2011 Automotive Marketing Boot Camp is titled YOU Are The Brand Stupid: How To Get Noticed, Gain Instant Credibility, Make Millions and Dominate Your Competition By Building Your Celebrity Expert Status, which is also the name of his upcoming book.

Automotive Marketing Boot Camp to Feature Keynote Speakers

Other workshop leaders this year include dealer principals and dealership employees that have stood above their peers in achieving excellence in their dealership’s digital marketing and sales strategies. Workshop leaders include Scott Falcone, Jeffrey Kershner, Andrew DiFeo, Hagen Durant, Scott Falcone, and Timothy Martell.

The Boot Camp is also attracting popular speakers with specialized skills including Jerry Thibeau, Brian Pasch, and Alex Snyder.

The Automotive Marketing Boot Camp delivers the knowledge and skills dealers need to create, execute and manage effective dealership processes.  New to this year’s program will be added seminars on back-end marketing; how to better handle phone calls and leads to maximize lead conversion. The boot camp is perfect for General Managers and Internet Sales Managers. Last year, Boot Camp attendees posted rave reviews of their investment of time for this event.

The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

Learn more about the Boot Camp and register online at https://www.automotivemarketingbootcamp.com

January January 2011 Non-Commissioned Sales Pro Named At Frank Myers Auto Max

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Frank Myers Auto Maxx is pleased to announce Mr. Mike Thomas as “Top Sales Associate” for the month of January of 2011. Mike is a veteran of the Frank Myers Auto Family, having obtained Certified status at the Winston Salem used car dealership last year.

Thomas was selected as January 2011 Non-Commissioned Sales Pro of the month for his dedication to assisting his clients and award-winning accomplishments in the automotive solutions department. What he likes best about working at Frank Myers Auto Maxx is it never gets boring and no 2 days are ever the same. Mike also mentioned how much he enjoyed the fun atmosphere that the management team brings to the dealership.

Mastermind of Possibilities at Frank Myers Auto, John Bodenheimer, stated “There is no one in our dealership that deserves this honor any more than Mike.  He has become our top sales professional for the month of January and we are all proud of him. His commitment, professionalism, and loyalty to his profession make it a joy for all of his teammates to be around him on a daily basis.”

Mastermind of Possibilities, John Bodenhamer stated “Mike has really blossomed and has become an important asset to our team. He is a joy to coach and I can’t wait to see what the future holds for him. It is no surprise to me that he made sales pro of the month. If he continues to be as great as he was in January, I would expect him to be the sales pro of the year in 2011.”

 About Frank Myers Auto Maxx

The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as the #1 Small Business in NC by Business Leader Magazine, one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the “Everybody Rides” program and author of the best selling book “Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer”, available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business “By the Book”. The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit.  For more information on Frank Myers Auto Maxx, please visit their website at: https://www.frankmyersauto.com

CONTACT

Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
SALES PHONE: 336-767-3432
SALES WEBSITE: https://www.FrankMyersAuto.com
SERVICE PHONE: 336-831-0656
SERVICE WEBSITE: https://www.frankmyersauto.com/winston-salem-auto-repair.html

10 Winston-Salem Career Opportunities Will Be Available

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Frank Myers Auto Maxx will have more than 10 career opportunities available at a job fair to be held in March. This announcement comes at a time when the job market is still suffering and several local businesses have been forced to close.

With fewer car buyers in the market, auto dealers must stand out from the rest. At Frank Myers Auto Maxx, it may be Uncle Frank, flashy commercials and the free gourmet coffee bar that draw attention but some customers say it’s as simple as getting what they want.

“Good cars at a local, family owned business. That’s pretty much it. I’m big on family owned businesses,” said Jerry Chilton, car buyer.

“The service we have always got from them has always been outstanding. We always come back to them,” said Diane Sawyer, car buyer.

“Our strategy has always been to treat the customer like family and always look for the future business instead of that one deal,” said Tracy Myers, owner of the business. Tracy is known for his zany commercials and wacky television show. He says in this economy it’s the sale of used cars that are keeping their dealerships in the red.

“It is a great bargain to buy a pre-owned car. That is a smart purchase and I think people are really watching their budgets now and I think used cars are really popular and I think we are kind of the go to dealer for used cars,” he said.

Even with car sales down by as much as 16 percent in the United States, Myers says his dealership is doing well enough to expand and that’s why he is hiring for the new positions.

“Fortunately for us, we never saw the slowdown that other dealers saw and are selling a lot more cars right now than most other stores. In addition to that, we just got named the number one small business in the state and this is a really exciting time for us,” he said.

With the closure of other dealerships, Myers believes there is a great employee market.

The job fair will be held in March and an announcement will be made soon to the exact time, date and location.

About Tracy Myers and Frank Myers Auto Maxx

The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as the #1 Small Business in NC by Business Leader Magazine, one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the “Everybody Rides” program and author of the best selling book “Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer”, available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business “By the Book”. The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit. For more information on Frank Myers Auto Maxx, please visit their website at: https://www.frankmyersauto.com

Frank Myers Auto Maxx Contact Information

 Frank Myers Auto Maxx
4200 North Patterson AvenueWinston Salem, NC 27105
SALES PHONE#: 336-767-3432
SALES WEBSITE: https://www.frankmyersauto.com
SERVICE PHONE #: 866-629-7585
SERVICE WEBSITE: https://www.frankmyersauto.com/winston-salem-auto-repair.html

First Sketch From Uncle Frank Book Released

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Tracy Myers just announced the release of the first image from his upcoming book, Uncle Frank Sez: A View From The Front Porch Of A Self-Made Man. Myers, who is commonly known as the Nations Premier Transportation Solutions Provider, has been working on the book for more than 10 years. He is currently the owner of Frank Myers Auto Maxx, a Winston Salem, NC used car dealership that specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit.

Growing Up With Uncle Frank

“As a child, I was aware that my dad would say things that were very unique. As I grew older, it became obvious that his sayings were not only unique but also profound. I started writing them down when I turned 30 years old and now, 10 years later, the sayings of Uncle Frank will be immortalized forever in a book,” said Myers. “I’m very excited about its release and happy about debuting the first sketch from the book. The artist, Amit, created the very first sketch of Uncle Frank more than a decade ago. He is extremely talented and I am thankful that he agreed to be a part of this project.”

Who is this ‘Uncle Frank’ who, until now, has only been seen in a cartoon or costume form? Myers claims his book has the answer. “Over the years, I’ve had thousands of people to ask me about Uncle Frank. They want to know if he’s my dad, my uncle or a fictional character on television. I’ll be the first to admit that shrouding the Uncle Frank persona with a certain mystique has always been a part of the plan. However, once and for all I finally come clean in the book. I think that some folks will be surprised by what they learn…not only about Uncle Frank but from what he ‘sez’.”

Despite how mysterious the book sounds, Myers assures us that the book is fun and simple enough for anybody to enjoy. He says he avoids proper grammar in favor of real ‘Frankisms’ and creative analogies.  “Despite it’s simplicity, this book will have a lot to offer to everybody, from stay at home moms to seasoned business professionals. I truly believe this book could redefine the way people look at the world.”

Uncle Frank Sez: A View From The Front Porch Of A Self-Made Man is being published by Celebrity Press®. They publish books from thought leaders around the world. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many other of the biggest experts across diverse fields.

ABOUT TRACY MYERS AND FRANK MYERS AUTO MAXX

The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as the #1 Small Business in NC by Business Leader Magazine, one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the “Everybody Rides” program and author of the best selling book “Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer”, available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business “By the Book”. The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit.