Enter The “No-Commission Zone”

Tracy Myers, owner of Frank Myers Auto Maxx, loves to tell people that his sales force does not work on commissions. He tells them: “We are one of the only non-commissioned sales teams in the automotive industry. We are here to serve and to help customers solve problems.”

And based on my conversation with him, I’m betting he’s certain to toss in, with feeling, this statement: “Our purpose is, one, to serve God, two, to serve our guests, and three, to serve one another.”

Is Frank Myers Auto Maxx REALLY Different?

I’d heard about Myers from a story in our local paper who had written a story about his dealership being named #1 Small Business in North Carolina.

Even so, I was skeptical about separating sales from commissions, suspecting that Myers had created some euphemism to replace the word, leaving the monetary incentive in place.

However, when pressed on the subject, he responded that his sales team is “no different than his administrative department employees or the service technicians. While there is a small percentage of income that comes from bonuses, those dollars are tied to company wide goals, to profitability and costs and so on.”

When asked how he keeps his sales team motivated, he chuckled at my question the way one does when dealing with a slow learner. “We recognize the salespeople the same way you recognize normal people, the way you recognize any people for doing any job well.”

Salespeople as normal? Maybe the customers are ready to accept that, but are the salespeople? Myers replied: “The normal sales call has the customer mind-set of, ‘Tell me about your product, give me your lowest price and go away.’ We break down that wall. Once the customers understand that we really are there to serve, they start asking for our advice and our expertise. We become part of the solution instead of part of the problem.”

I wondered if top salespeople, the ones who’d succeeded under the old structure, would find this tedious or limiting.

For instance, does he have trouble hiring? “I’ve never seen it as a disadvantage,” he said, adding, “but we hire the right type of person – we don’t look for a cowboy who wants to do it his own way.” The result is very low turnover and surprisingly low costs. Myers says, “As a customer focused company, I can see my cost of sales, as compared with other dealers, and we’re in the lower half.”

How can you spend more time with customers and still keep your sales costs down?

No Games At Frank Myers Auto Maxx

“We don’t have to waste time on the games,” he said. “My peers spend 40 percent of their time on figuring out how and what to pay, on arguing who gets paid or what.” And it isn’t just sales managers’ time spent on the games, of course: Add in all the time typical salespeople spend calculating commissions, plotting how to get credit for sales and checking the reports from headquarters to make sure they got everything they were entitled to.

In fact, if you’ve been a salesperson, or worked around them, just think of the time spent daydreaming about commissions, sitting with the calculator and working out, “If I sold X person Y amount, that would mean I’d get Z.” Take that time, convert it to helping customers, and you’d see a transformation in the profession.

So that just leaves one last question: Why isn’t everyone doing away with commissions?

Myers reminded me he makes no secret of the strategy and its success: “I give a dozen talks a year, and some of my peers say, ‘I’d love to do it that way, but my management won’t try it.’ That’s because most management thinks that the only thing that motivates salespeople is greed, and if that doesn’t work, nothing will. They’re wrong.”

Then he laughed and added: “It’s a huge, huge advantage. I hope my competitors don’t figure it out.”

CONTACT

Frank Myers Auto Maxx
4200 North Patterson Avenue
Winston Salem, NC 27105
336-767-3432
https://www.FrankMyersAuto.com

The Uphill Battle Of A Winston-Salem Car Dealer

After being in the car business more than 15 years, one ambitious car salesman decided there had to be a better way. He had seen people endure high pressure tactics, suffer the indignity of the credit approval process, and the abuse of their trust they had placed with unscrupulous car dealers.

He decided that he could provide people with a more pleasant car buying experience while still giving them the ability to buy a vehicle at competitive prices, choose from great inventory, and give them access to a wide range of credit options. Many have said it couldn’t be done.

Car dealers have been operating the same way forever, and he, as a single dealer, just couldn’t pull it off. Well, he’s proving them wrong, in a big way. And his local competition isn’t too happy about his success.

“We have found new ways to meet the demands of our customers,” according to Tracy Myers, owner of Frank Myers Auto Maxx Center in Winston-Salem, NC. “Car dealers have always had their arsenal of aggressive sales tactics including aggressively trying to sell the consumer something they don’t want or can’t afford,” said Myers.

He talked about the aversion that many people experience when deciding to buy a car. “Lots of car dealers use manipulative selling techniques to get you to sign on the bottom line,” says Myers. With nearly 20 years experience in the car business, Myers understands the car buying process and his experience has taught him what needs to change. “It should be all about the customer, every day,” he emphatically stated.

“Your customer is entitled to the best experience you can give them during and after the sale,” says Myers. But, “after the sale” is when most car dealers fall down. They usually blow it.”

Frank Myers Auto Dares To Be Different

At Frank Myers Auto Maxx, their focus is on respecting their customers and in building more value into their offer beyond just the car itself. “Everything we do, flows from that fact,” said Myers. “When we allow that to guide us, we know what we need to do to earn your business.”

“Instead of trying to figure out what we can get from you, we have focused on what we can deliver to the customer,” according to Myers. Posted prominently in their showroom is a “Customers’ Bill of Rights.” He said it is a daily reminder to him and his staff about how to do business differently.

“We want the selling process to be transparent,” said Myers. “In other words, we believe in full disclosure between both parties.” This new approach is very different from “fast talking” stereotypical sales experience of the past.

No Car Dealer Tricks Here

Typical car dealers practice age-old “secret” and manipulative tactics from the moment you step on their lot. Surprisingly, many people enjoy the back and forth price negotiation during the car buying process. “Yes, there are people who look forward to this part of the process, so our car buying process may not be for those folks.

“These types of folks most likely won’t appreciate the value of the ownership benefits we offer on all our vehicles, like our Iron-Clad Money Back Guarantee and our Lifetime Engine Warranty,” said Myers. He also said he’sfine with that, he realizes that the Uncle Frank Advantage isn’t for everyone.

Most people will admit to a certain amount of worry and anxiety when buying a car. And, many people dread the traditional car buying experience.

These are the consumers for which Frank Myers Auto Maxx has developed their new approach. These are consumers who are seeking a more respectful approach to the process of buying a vehicle, and Myers hopes to turn the industry upside down with this new approach.

CONTACT US

Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
(336) 767-3432

Used Nissan Sentra Selling Out

Greensboro NC used car shoppers are noticing the compact, fuel efficient sedan known as the Nissan Sentra. Winston Salem used car dealership Frank Myers Auto Maxx, serving Greensboro used car shoppers, is selling out of them quickly…and for good reason. With clean, sleek lines, and excellent value, the 2010 Nissan Sentra is hard to resist.

Sporting excellent fuel economy, loads of features, and a fantastic starting price, the Nissan Sentra will appeal to a range of shoppers. The Sentra boasts great diversity across its model range, offering comfort and convenience to go with its practicality, and available sports performance to match its looks. No matter what the need, the Nissan Sentra will fit the bill for Greensboro, NC car shoppers looking for an inexpensive car.

For more information about the 2010 Nissan Sentra in stock, visit https://www.frankmyersauto.com/inventory.html.

Save Money On Pre-Owned Sentra

With the Nissan Sentra’s most luxurious model starting well below $19,000 and the base ‘2.0’ trim starting at just $15,420, the Sentra will fit within anyone’s budget. Despite the Sentra’s more-than-reasonable price, it still offers available comfort and luxury features, such as leather appointed seats, XM satellite radio, heated front seats, and much more. Add to that, a smooth, quiet ride, and the Nissan Sentra is irresistible.

Head down to Frank Myers Auto Maxx to check out the 2010 Nissan Sentra, and range of fun color options will be sure to surprise. Take the Sentra for a spin, and the surprising 140hp produced by its 2.0L engine will likely catch shoppers off guard. Coupled to Nissan’s Continuously Variable Transmission (CVT) or the Sentra’s close-ratio 6-speed manual, the 2.0L 4-cylinder can be a lot of fun. For those who want more performance, there is still another option. The well-known Nissan Sentra SE-R trim is back in a big way. With the Spec-V making 200hp out of a 2.5L engine, and with the addition of sport tires, sport-tuned suspension, and a trunk mounted V-brace, the Sentra SE-R Spec-V can go around corners as quickly as it accelerates.

For the commuter, more concerned with economy and comfort, the Nissan Sentra sports fuel economy to match its comfortable ride and trim. With a colossal 34mpg the Nissan Sentra will save you money at the pump, while saving the environment too. Beating even the Altima Hybrid’s highway mileage, the Sentra is truly a fuel efficient compact car.

Greensboro Nissan shoppers can find out more about Frank Myers Auto Maxx at https://www.frankmyersauto.com/greensboro-used-cars.html.

About Frank Myers Auto Maxx: Frank Myers Auto maxx is a popular Winston-Salem used car dealer that serves Greensboro Nissan shoppers. Located on North Patterson Avenue, the first Frank Myers store opened more than 82 years ago. Although times have been tough on the automotive front, this used car dealer says it’s enjoying the fruits of a well earned reputation which brings Greensboro car shoppers back time and time again.

More information on Frank Myers Auto Maxx are available at https://www.winstonsalemusedcars.com/

CONTACT:

Frank Myers Auto Maxx
4200 North Patterson Avenue
Winston-Salem, NC 27105
336-767-3432
https://www.frankmyersauto.com/contact.html

Explorer and Expedition Are NC Used Car Dealers Most Popular Vehicles 

Frank Myers Auto Maxx, a Winston Salem used car dealer, says the Ford Explorer is still one of the most popular SUVs on their lot today.  Frank Myers Auto offers a variety of used cars, trucks and SUVs for NC used car shoppers. 

Pre-Owned SUV’s In Winston-Salem

Despite rising fuel costs, North Carolina used car shoppers still take great interest in the popular selection of Ford SUVs, like the Explorer and Expedition, available at Frank Myers Auto Maxx.  Ford was the only Detroit auto maker to decline federal bail out money during the country’s economic meltdown.  Since then, respect and trust in Ford’s long-term commitment to US consumers have helped Ford rise above the downturn in auto sales. 

Frank Myers Auto has an extensive list of SUVs available, like the 2008 Ford Explorer  that offers many amenities such as keyless entry, power driver’s seat, power steering, rear a/c, rear heat ducts, power windows, power locks, leather-wrapped steering wheel and plenty more.  This is just one example of Frank Myers Auto Maxx large selection of used SUVs for sale.  The huge selection of SUV’s can be seen at: https://www.frankmyersauto.com/inventory.html

Ford’s largest SUV, the Expedition, is also a popular seller at Frank Myers Auto Maxx.  The Expedition offers unmatched cargo and passenger room, with seating for up to 8 passengers and a powerful V8 engine to provide a comfortable ride.  The Expedition is Ford’s flagship SUV, and is always a quick seller at Frank Myers Auto. 

North Carolina used car shoppers can learn more about the Ford Explorer, Expedition, and the rest of the cars, trucks and SUVs for sale at Frank Myers Auto Maxx by visiting their online source of available inventory at  https://www.frankmyersauto.com/inventory.html

Bad-Credit Financing Made Easy

Frank Myers Auto Maxx has helped thousands of people with bad credit get dependable transportation with their “Everybody Rides”program.  Frank Myers Auto has helped car buyers all over the Carolinas and Virginia. Car buyers in NC have their choice of hundreds of vehicles, including many SUV’s.  An added bonus for Frank Myers Auto Maxx customers is their Certified vehicles come with a standard Lifetime engine warranty and an Iron-Clad money Back Guarantee.

Contact Us

Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
Get Directions HERE

Get Credit to Buy a Car

At Frank Myers Auto Maxx, we believe in looking toward your future. We don’t let your credit history stand in the way of purchasing a quality car or truck.

The first Frank Myers store opened more than 83 years ago plus we have helped thousands of people re-establish their credit while driving a high quality vehicle, and we’ve done that by looking toward their future. All of our vehicles undergo a 160-point mechanical inspection and all Certified vehicles come with a lifetime engine warranty.  We also offer an extended service plan that is second to none!

Low Down Payments on Used Cars

Frank Myers Auto Maxx can put you in the driver’s seat of a quality vehicle for as little as no money down. We take pride in having a wide variety of pre-owned vehicles to choose from in stock. We’ll get you credit for a quality car or truck with payments that are manageable on your budget.

If you have credit problems, we’ll get you approved for a car in our inventory, putting you in the driver’s seat. If you are looking for a used car in North Carolina, you have come to the right place. At Frank Myers Auto Maxx, we back all our used cars and trucks with a warranty at no additional cost. Frank Myers Auto Maxx can even service your car or truck!

North Carolina Pre-Owned Vehicles

Buying a used car at Frank Myers Auto Maxx is a great choice as well as a smart financial move for many car buyers. Whether you live in Winston Salem, High Point, Greensboro or Burlington,  Frank Myers Auto Maxx can get you approved for a car loan regardless of your credit history.

After all, what’s in the past is in the past. Let’s move toward your future.

Visit Us:

Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
https://www.FrankMyersAuto.com