The Uphill Battle Of A Winston-Salem Car Dealer
After being in the car business more than 15 years, one ambitious car salesman decided there had to be a better way. He had seen people endure high pressure tactics, suffer the indignity of the credit approval process, and the abuse of their trust they had placed with unscrupulous car dealers.
He decided that he could provide people with a more pleasant car buying experience while still giving them the ability to buy a vehicle at competitive prices, choose from great inventory, and give them access to a wide range of credit options. Many have said it couldn’t be done.
Car dealers have been operating the same way forever, and he, as a single dealer, just couldn’t pull it off. Well, he’s proving them wrong, in a big way. And his local competition isn’t too happy about his success.
“We have found new ways to meet the demands of our customers,” according to Tracy Myers, owner of Frank Myers Auto Maxx Center in Winston-Salem, NC. “Car dealers have always had their arsenal of aggressive sales tactics including aggressively trying to sell the consumer something they don’t want or can’t afford,” said Myers.
He talked about the aversion that many people experience when deciding to buy a car. “Lots of car dealers use manipulative selling techniques to get you to sign on the bottom line,” says Myers. With nearly 20 years experience in the car business, Myers understands the car buying process and his experience has taught him what needs to change. “It should be all about the customer, every day,” he emphatically stated.
“Your customer is entitled to the best experience you can give them during and after the sale,” says Myers. But, “after the sale” is when most car dealers fall down. They usually blow it.”
Frank Myers Auto Dares To Be Different
At Frank Myers Auto Maxx, their focus is on respecting their customers and in building more value into their offer beyond just the car itself. “Everything we do, flows from that fact,” said Myers. “When we allow that to guide us, we know what we need to do to earn your business.”
“Instead of trying to figure out what we can get from you, we have focused on what we can deliver to the customer,” according to Myers. Posted prominently in their showroom is a “Customers’ Bill of Rights.” He said it is a daily reminder to him and his staff about how to do business differently.
“We want the selling process to be transparent,” said Myers. “In other words, we believe in full disclosure between both parties.” This new approach is very different from “fast talking” stereotypical sales experience of the past.
No Car Dealer Tricks Here
Typical car dealers practice age-old “secret” and manipulative tactics from the moment you step on their lot. Surprisingly, many people enjoy the back and forth price negotiation during the car buying process. “Yes, there are people who look forward to this part of the process, so our car buying process may not be for those folks.
“These types of folks most likely won’t appreciate the value of the ownership benefits we offer on all our vehicles, like our Iron-Clad Money Back Guarantee and our Lifetime Engine Warranty,” said Myers. He also said he’sfine with that, he realizes that the Uncle Frank Advantage isn’t for everyone.
Most people will admit to a certain amount of worry and anxiety when buying a car. And, many people dread the traditional car buying experience.
These are the consumers for which Frank Myers Auto Maxx has developed their new approach. These are consumers who are seeking a more respectful approach to the process of buying a vehicle, and Myers hopes to turn the industry upside down with this new approach.
CONTACT US
Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
(336) 767-3432
