Ford’s red hot Ford Fiesta will deliver more than just head-turning looks and excellent fuel economy of any vehicle in its segment when it goes on sale in next year. The 2011 Fiesta also will set a new small car benchmark for safety, connectivity and powertrain technology.
In fact, Fiesta will offer North American buyers a stylish new choice of 15 class-exclusive technologies and projected highway fuel economy of 40 mpg, besting the Honda Fit, Nissan Versa and Toyota Yaris and Corolla.
“For far to long, auto manufacturers have built what they wanted to build and had a take it or leave it attitude towards the consumer. That has dramatically changed and manufacturers have no choice but to give the people what they want. Ford seems to be setting the bar higher than all the others with the Fiesta. Customers asked for expressive cars that deliver not just great fuel economy but also high quality, new technologies and a fun driving experience,” said Tracy Myers, owner of Frank Myers Auto Maxx in Winston Salem, NC. “It is my understanding that Ford has committed to answering the call with Fiesta; an all-new vehicle in North America. My Team at Frank Myers Auto is excited about it (the Fiesta) to debut and enter the pre-owned marketplace.”
Fun, With Fuel Efficiency
Perhaps the signature attribute of the Fiesta is its best-in-class fuel economy at 40 mpg. Ford knows that more fuel-efficient cars are only a temporary solution, but while alternative solutions are developed, more fuel-efficient cars are certainly a step in the right direction. It wasn’t so long ago that there were almost no high-quality gas-sippers in the US, but they’re slowly coming and the Ford Fiesta (a best-seller in Europe) is setting a new benchmark.
Ford is no doubt very proud that the Fiesta is beating its main Japanese rivals when it comes to fuel economy, especially on the highway: The Fiesta is 5 mpg better than the Honda Fit and 4 mpg better than the Toyota Yaris, something that Ford mentions near the top of its press release.
But what matters most is that there’s finally some competition in the small car sector in North-America. For too long, no sub-compact took a decisive lead on fuel-economy and forced other automakers to match it. But now that Ford has done exactly that Toyota, Honda, Hyundai, etc, will all started paying more attention to the MPG of their smaller cars, tweaking them for weight, aerodynamics, adding more gears to the transmissions, etc. This kind of healthy competition on MPG has been missing from that segment for too long.
Fiesta Sales Success
Fiesta is continuing its sales momentum as Europe’s No. 2-selling car and Ford of Europe’s top-selling vehicle, helping increase Ford’s share in Europe’s main 19 markets. More than 500,000 Fiestas have been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding drive quality, design and value. It’s winning enthusiastic media reviews in Asia. Now, the all-new Fiesta will offer North American consumers a stylish, fuel-efficient alternative.
“I am firmly convinced that the 2011 Fiesta will be a game-changer with the new car buyers in America.” said Ashley Bennett, Family Ambassador at Frank Myers Auto. “We are also confident that it will be a huge success when it enters the used car marketplace later next year.”
For updates on when the Ford Fiesta will be available as a used car in Winston-Salem, NC…visit https://www.frankmyersauto.com
