Ford’s new F-150 SVT Raptor is creating quite a buzz among truck buyers. The orders are moving nearly as fast as the world’s only production high-speed off-road performance truck. Over 5,300 orders have already been placed for the new performance pickup.
“We couldn’t be more pleased with the popularity of the F-150 SVT Raptor,” said Mark Grueber, F-150 Marketing manager. “Orders have exceeded our expectations. The truck is so popular that we actually wound up building more 5.4-liter V-8 models than we had originally anticipated. The order banks are now open for the all-new 6.2-liter V-8, and the orders keep rolling in.”
The F-150 Raptor is the first ever high-speed off-road performance truck offered by any manufacture and highlights Ford’s 33 years of truck leadership by emphasizing Built Ford Tough innovation and engineering. Developed with the DNA of an off-road pre-runner, the comprehensive modifications to the truck focused on chassis and suspension.
Built alongside the best-selling F-150 at Ford’s Dearborn Truck Plant, the 2010 F-150SVT Raptor was designed for the off-road performance market which has steadily grown in popularity over the past decade.
The appeal of the Ford’s F-150 SVT Raptor extends beyond just desert runners. While the biggest markets for order so far are in the Southwest and Texas, demand also is high in states like North Carolina, Tennessee, Michigan, Colorado, Ohio and Georgia.
“Pre-owned Ford F-150’s have always been popular with our customers and I can’t wait until the F-150 SVT Raptor hits the used car market,” said Tracy Myers, owner of the North Carolina based car dealership Frank Myers Auto Maxx. “The excitement has exceeded our expectations. The truck is already so popular that we have considered ordering a few new ones (Raptors) to offer to our customers just to keep them at bay. So keep your eyes open because you may see one rolling in soon.”
